GM Powertrain Executive to Keynote at CPDA's PLM Road Map 2009 Event

Collaborative Product Development Associates (CPDA), a provider of critical analyses for PLM decisions, has announced that John L. Givens Jr., Director of Engineering Math & Release Processes, GM Powertrain will join Glenn Mercer, Automotive Consultant and Senior Director at IMVP, and Dr. Walden Rhines, Chairman and Chief Executive Officer, Mentor Graphics, as a keynote speaker at its annual PLM Road Map conference, to be held at The Inn at St. John's, outside of Detroit, MI, on September 22 and 23.

In his presentation, Transformation of an Engineering Process - Road to Lab to Math (RLM) at GM Powertrain, John Givens will share details about the strategy at GM Powertrain that is transforming the Process of Engineering from a dependence on physical evaluations to a reliance on engineering design and analysis, based of physical principles backed by physical confirmation. He will show how adopting the RLM strategy leads to higher quality design, reduces structural cost, cuts the reliance on physical test and improves product development time.

Now in its 16th year, PLM Road Map 2009 is a strategic conference focused on the critical tradeoffs that shape product development. PLM Road Map 2009 will enable attendees to explore first hand the progress, opportunities and roadblocks leading-edge end-users are confronting.

For more information contact:

Cheryl Peck

Collaborative Product Development Associates, LLC

44 Summit Road, Suite 101

Riverside, CT 06878

203-698-9323 / 800-573-4756

cheryl.peck@cpd-associates.com

www.cpd-associates.com